Home-Start teams up with The Masked Singer

Home-Start to launch #BehindTheMask campaign with Bandicoot and ITV’s The Masked Singer to encourage struggling parents to ask for help

Parents will be encouraged to take off the mask and talk about the reality of raising children – particularly during the pandemic – when The Masked Singer, produced by Bandicoot Scotland, part of Argonon, airs on ITV for its third series.

During ‘The Masked Singer’ show, Home-Start UK will encourage families to open up about the reality of parenting and also encourage others to check in with a family member, neighbour, work colleague or friend, to see how they are doing and if they need help. Parents will be encouraged to share their honest, unfiltered parenting experiences on social media using the hashtag #BehindTheMask.

Home-Start UK has been chosen alongside NSPCC and AdoptionUK as one of three charity partners supported by the popular Saturday night TV show, which features guesswork, theatrics, singers in disguise and larger than life performances.

Find out more on the main Home-Start site…